Press Kit

Gem Mint Abundance

Nothing Is Too Costly for Your Success
Avery Lake (2026)

A mixed-media installation that transforms Tarot archetypes into graded trading cards and algorithmic data—revealing how commodification fails at the very moment it seems most complete.

Exhibition Details

January 7–25, 2026
Opening Reception: Friday, January 9, 6:00–9:00 PM PST
The Gallery George, Vancouver, BC
Joyful January Collection

The Conceptual Journey → From Sacred to Speculative
Swipe or scroll to explore the progression

Artist Statement

"What happens when faith in destiny meets the logic of the marketplace?"
— Avery Lake

Gem Mint Abundance merges the sacred symbolism of Tarot with the commodified value of Trading Cards. In this series, spiritual virtues like "Hope" and "Radiance" are not just practiced; they are graded, encased, and sold.

The work reflects the human desire for a meaningful life while revealing how easily that longing turns into a product. The installation creates a physical tension between the grand spiritual ideal and its reduction to a tradeable commodity.

The Flattening of Human Experience

Each artwork consists of three components, creating a conceptual journey from the sacred to the speculative. This progression demonstrates the flattening of human experience—from art to commodity to data—yet reveals something irreducible at its core.

[I] The Macro
The Art

Large fine-art prints (24"×36") evoke the spiritual ideal—grand, colorful, and commanding. These works present Tarot archetypes as vessels of hope, destiny, and radiance.

The Star (XVII) - Hope's Unpriced Promise
The Star (XVII)
Hope's Unpriced Promise
Limited Edition of 3
Archival Giclée Print
24" × 36" (framed)
CAD $2,950
Wheel of Fortune (X) - Destiny's Calculated Turn
Wheel of Fortune (X)
Destiny's Calculated Turn
Limited Edition of 3
Archival Giclée Print
24" × 36" (framed)
CAD $2,950
The Sun (XIX) - Radiance Beyond Measure
The Sun (XIX)
Radiance Beyond Measure
Limited Edition of 3
Archival Giclée Print
24" × 36" (framed)
CAD $2,950
The Fool (0) - The Limitless Leap
The Fool (0) ★ SECRET RARE
The Limitless Leap
Unique 1/1 — Numbered 004/003
Archival Giclée Print
24" × 36" (framed)
CAD $4,200
[II] The Micro
The Commodity

Each artwork is paired with a holographic trading card encased in a "Gem Mint 10" grading slab. The spiritual ideal is reduced to a tradeable asset—measured, graded, and priced. Hope becomes a collectible. Destiny becomes a commodity.

Avery Lake | Gem Mint Abundance | 2026
THE STAR (XVII)
Hope's Unpriced Promise
HP 8000 | LIMITED EDITION 1/3
10
GEM MINT
The Star Trading Card
Holographic Trading Card | Custom Grading Slab
Avery Lake | Gem Mint Abundance | 2026
WHEEL OF FORTUNE (X)
Destiny's Calculated Turn
HP 7500 | LIMITED EDITION 1/3
10
GEM MINT
Wheel of Fortune Trading Card
Holographic Trading Card | Custom Grading Slab
Avery Lake | Gem Mint Abundance | 2026
THE SUN (XIX)
Radiance Beyond Measure
HP 10000 | LIMITED EDITION 1/3
10
GEM MINT
The Sun Trading Card
Holographic Trading Card | Custom Grading Slab
Avery Lake | Gem Mint Abundance | 2026
THE FOOL (0) ★ SECRET RARE
The Limitless Leap
INFINITE HP | UNIQUE 004/003
10
GEM MINT
The Fool Trading Card
Holographic Trading Card | Custom Grading Slab | ★ SECRET RARE
[III] The Digital
The Data Point

Within the exhibition, viewers encounter a QR code activating Protocol 04 // THE ASSET. This mobile experience represents the final flattening: the viewer themselves becomes a data point, measured and graded by an algorithm.

Protocol 04 QR Code
Experience Protocol 04 // THE ASSET
Mobile-based digital audit assigning spiritual rarity tiers

The Human Signal Persists

At the moment of maximum compression—when art becomes commodity, when person becomes data point—the system refuses to complete the reduction.

Protocol 04 // THE ASSET assigns each participant a "spiritual rarity tier," grading them as the physical artworks are graded. But at the end of the experience, the Data Log declares:

→ Protocol 04 // Data Log Output
═══════════════════════════════════════════

PHILOSOPHICAL NOTE
───────────────────────────────────────────

A value is a signal. Or is it an illusion?

The logic of the marketplace, of the machine,
wants to put a price on everything.

But we choose different.
You are priceless.

───────────────────────────────────────────
ARTIFACT STATUS: VERIFIED
───────────────────────────────────────────

The algorithm designed to grade you declares you beyond grading. The system meant to price you refuses to price you. Even within the flattening of human experience, the human signal cannot be destroyed.

This is the core revelation of Gem Mint Abundance: commodification fails at the very moment it seems most complete. We remain irreducibly human.

About Avery Lake

Avery Lake is a Swiss-Canadian conceptual artist and ethicist whose work asks what remains profoundly human in the Intelligence Age. With a PhD in bioethics and a background in theology and philosophy (Zurich, Oxford, Vancouver), Lake spent a decade researching human enhancement before turning to art to visualize the same ethical questions.

His practice explores how spirituality, technology, and consumer culture shape our ideas of beauty, joy, and worth. Lake's work moves beyond academic critique, inviting viewers to participate in the systems they inhabit.

Gem Mint Abundance stands as its own critique of marketplace logic and the flattening of human existence—a critique that ultimately reveals commodification's failure. This exploration resonates with Lake's broader Digital Audit of the Human Condition project, which includes interactive web protocols and the album THE SIGNAL (releasing January 26, 2026).

Avery Lake is the artistic name of Dr. Johann Roduit

Press Materials

High-resolution images available for download.

The Star Wheel of Fortune The Sun The Fool

Related Projects

Protocol 04 // THE ASSET: asset.averylakeofficial.com
The Digital Audit: digital.averylakeofficial.com
THE SIGNAL Album: press.averylakeofficial.com
Official Website: averylakeofficial.com

Follow Avery Lake

Media Contact

For interview requests, high-resolution images, or additional information:

hello@averylakeofficial.com

Represented by The Art of Avery Lake